Silicon Valley mixed reality - Canadian Technology Accelerator

The Silicon Valley (SV) Mixed Reality Canadian Technolgy Accelerator (CTA) 2024 is designed to prepare 10 Canadian Augmented Reality/ Virtual Reality (AR/VR) and voice-related startups for expansion into the U.S. market.

The 6-week hybrid program will help participants begin market validation in the U.S by providing them with access to:

• virtual workshops to identify Ideal Customer Profiles (ICP), develop use cases for AR and create an outreach strategy in preparation of the AWE USA 2024 Conference in Long Beach
• organized virtual roundtables from industry experts on topics related to US market entry
• pre-arranged B2B meetings on the margins of the conference
• the AWE USA 2024 Conference in Long Beach (June 18-20) to showcase their technology and network with industry leaders in the sector

Important dates

The benefits of joining

The Canadian Technology Accelerator will provide qualified companies with:

• in-person participation at the largest XR event, AWE USA 2024 Conference
• attendance at networking event with curated guest list facilitated by our partner AWE
• access to the virtual program that includes group sessions and individual sessions with a selected advisor
• access to the TCS support for client outreach

Who should apply

We are seeking participation from 8 Canadian startups that are building immersive technologies including Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), 360 Video, and Interactive 3D.

Your company must have:

• a revenue-generating business with a fully built, validated technology and is readily deployable in an enterprise environment for the following use cases:
  • inspection maintenance
  • remote assistance simulation
  • situational awareness
  • collaboration
  • training / education
  • marketing and sales visualization
  • virtual user interface
• a passionate and committed team with market-entry goals for the North America region
• sufficient resources to target and achieve growth in the targeted market

The Trade Commissioner Service supports equity, diversity, and inclusion in trade. We strongly encourage companies led by Canadians of all backgrounds to apply.

How the program works

The selected cohort of 8 companies will start with participation:

1. In a virtual program that covers the following topics (this list may be adjusted depending on the needs of companies):
   1. Week 1: Identify your ICP and targeted profiles/sector
   2. Week 2: How to pitch and demo your product
   3. Week 3: Create your outreach strategy
   4. Week 4: Develop use cases for AR
   5. Week 5: Best practice for successful ROI analysis
   6. Week 6: Roundtables on curated topics related to market entry
2. In-person attendance at:
   1. AR/VR Meetup in San Francisco: June 17
   2. AWE USA 2024 Conference in Long Beach: June 18-20
   3. Curated business-to-business (B2B) with relevant stakeholders

Contact us

Learn more about this program by contacting:

Thierry Lu
Senior Trade Commissioner
Canadian Technology Accelerator: Silicon Valley
thierry.lu@international.gc.ca