Tips for submitting a strong CanExport SMEs program application

A competitive CanExport SMEs (small and medium-sized enterprises) application clearly demonstrates that applicants understand both their export strategy and how the proposed activities support that strategy. Strong applications are well-organized, evidence-based, and focused on concrete outcomes. 

Get guidance on what competitive applications demonstrate, common pitfalls to avoid, and how to clearly align proposed activities with export objectives to make a stronger application.

Competitive applications clearly describe:

• why and how you’re ready to pursue new international markets (for example, existing export experience, internal capacity, and strategic rationale)
• what market(s) are targeted and why those market(s) are a good fit for your company's product or service
• how proposed activities will help achieve measurable export outcomes

Every project activity must be linked to a specific target market and explained in the context of the company’s export plan.

Strong applications show:

• a logical connection between market research, selected activities, and desired outcomes
• how each activity supports the company’s international business development strategy
• that the applicant understands the purpose of each proposed expense

Activities should not be standalone tasks but part of a coherent market development plan.

Avoid vague descriptions. Competitive applications include:

• specific target markets and the reasoning behind their selection
• detailed activity descriptions with clear outcomes
• realistic budgets with appropriate cost justifications
• demonstrated understanding of eligible vs. ineligible costs

Incomplete or overly broad applications are less competitive.

Applications are weaker when they:

• do not clearly explain how the activity ties to export growth
• lack a coherent strategy for target markets
• give insufficient detail on costs or expected outcomes
• propose activities without documented need or planning

Applicants should Find out if they qualify and review the Applicant’s Guide to confirm that their application reflects current requirements and expectations.

Competitive applications are supported by:

• market research or data demonstrating opportunity
• evidence of capacity to complete activities (for example, team roles, previous export efforts)
• clear explanations of how funding will reduce risk or improve export outcomes

Linking activities to export diversification or measurable strategies strengthens the business case.

Because the program is competitive and funding decisions are based on impartial assessment of application content, early preparation matters. Applicants are encouraged to start early, use the guidance pages, and review all sections of the Applicant’s Guide before submission.

Well-prepared applications are more likely to align with program objectives and expectations than those that are rushed.

Read our Applicant’s Guide to learn more about eligibility, application requirements, and more.