Step-by-step guide to exporting

Risk assessment tool

What this is for

This tool helps you identify and assess key risks before you commit to an export deal, partner relationship or diversification decision. It provides a simple structure to:

  • identify relevant risks
  • rate their likelihood and potential impact
  • decide whether to proceed, adjust the approach or not move forward

This tool does not provide legal or financial advice. You remain responsible for your own decisions and should confirm requirements and options with qualified advisors, including your bank, insurers, logistics providers, our Trade Commissioners and legal counsel.​

When to use it

Use this tool when you:​

  • are considering a new counterparty, such as a buyer, distributor, agent or logistics provider
  • are assessing a proposed deal structure, including payment terms, delivery terms and risk‑sharing arrangements
  • are deciding whether to enter a new market, segment or diversification pathway
  • believe an opportunity is attractive but complex and want a clear view of major risks and mitigation options​
  • need to understand the risks related to a loss of Intellectual Property (IP) in any market that does not have strong IP enforcement

How to use it

This tool is designed to be used in stages. It moves from understanding the decision you are facing, through identifying and assessing risks, to deciding how to proceed and how to monitor risks over time.

You do not need to complete every step in full detail for every situation. The depth of analysis should match the size, complexity and risk level of the deal, partner or market you are assessing.

Make the risk assessment part of regular management conversations, reviews and decisions to ensure continuous input, timely mitigation, and alignment.

Step 1: Define the decision and context

Start by clearly describing the decision you are assessing. This helps ensure everyone involved shares the same understanding.

Record:

  • a short description of the deal, partner or diversification move
  • the target market or region
  • the main product or service involved
  • the expected size (product) or duration (service)
  • where you are in the process (for example, early discussion, draft term sheet, near contract signature or early pilot stage)​

Capture this information at the top of your worksheet or in a short introductory paragraph before the risk table.​

Step 2: Identify relevant risk categories

Use the categories below as headings in your worksheet. Add or remove categories to fit your situation, but keep them broad and practical.​

  • Counterparty risk (buyer, distributor, agent, supplier)
  • Commercial and contract risk (pricing, scope, obligations, performance)
  • Payment and financial risk (non‑payment, currency, financing)
  • Operational and logistics risk (production, transport, inventory, service delivery)
  • Regulatory and compliance risk (export controls, sanctions, product standards, customs)
  • Environmental, social and governance (ESG) and Responsible Business Conduct (RBC) risk (labour, environment, human rights, corruption)
  • Data and digital risk (data privacy, data localization, cybersecurity)
  • Political and country risk (instability, conflict, sudden policy changes)
  • Reputation risk (customer complaints, media exposure, partner behaviour)
  • Internal capacity and execution risk (management bandwidth, skills, systems)​

Create one row for each specific risk under the most relevant category.​

Step 3: Describe specific risks

For each category, identify concrete risks related to your decision. Use clear, specific and concise language.

A simple table structure includes:

  • risk category
  • specific risk
  • what could happen (brief description of the consequence)
  • existing information or evidence

Examples:

  • Counterparty risk – Buyer has a short operating history – Possible late or non‑payment if cash flow is weak – Limited financial information available
  • Regulatory and compliance risk – Product subject to special certification – Shipment could be blocked or delayed – Market requires proof of certification before clearance
  • Internal capacity risk – Limited staff to manage a new distributor – Service quality could drop – Existing team already at full load

Focus on risks that could materially affect delivery, payment, compliance, reputation or long‑term strategy.​

Step 4: Rate likelihood and impact

For each specific risk, assign qualitative ratings using a simple scale:

  • Likelihood: low (L), medium (M), high (H)
  • Impact: low, medium, high

You can also convert these to numbers in a spreadsheet (for example, low = 1, medium = 2 and high = 3) to calculate an overall risk score. A simple way to do so is to multiply likelihood by impact (likelihood x impact). This is optional.

Use the ratings to prioritize attention, not to create false precision.​

Tips​

  • High-likelihood and high-impact risks usually require strong mitigation or a redesign of the deal
  • Low-likelihood but high-impact risks still need attention (for example, sanctions, severe political events or major data breaches)
  • Medium risks often require proportionate controls and monitoring, not automatic rejection

Step 5: Identify early warning signs and possible mitigations

Add two more columns to your table:​

  • Early warning signs
  • Possible mitigations or conditions

For each risk, ask:​

  • How would we know this risk is emerging?
  • What practical steps could reduce the likelihood or impact?

Examples of mitigations

  • Counterparty and payment risks: stronger due diligence, smaller initial order, deposits, secure payment methods, insurance or guarantees, and ensuring control over shipment documents, particularly the bill of lading (title document)
  • Operational and logistics risks: backup suppliers or routes, realistic timelines, clear packaging and documentation instructions
  • Regulatory risks: written confirmation of requirements, using qualified customs brokers, certifications in place before shipment
  • ESG and RBC risks: supplier codes of conduct, contractual commitments, screening and monitoring through reputable tools
  • Internal capacity risks: phased rollout, additional staffing, or delaying diversification until key gaps are closed

Avoid naming specific products or providers. Focus on types of controls and questions to ask.​

Step 6: Decide how to proceed

Add a “Decision notes” column. Use it to summarize your conclusion for each major risk and record your overall decision.​

For each major risk:​

  • proceed as planned, with basic monitoring
  • proceed with changes to terms or structure, with specific mitigations
  • proceed only if certain conditions are met
  • do not proceed at this time

For the overall decision, consider:​

  • whether the remaining risks fit your risk appetite and capacity
  • if there are any clear “no‑go” conditions (for example, sanctions, severe RBC issues or legal barriers)
  • whether this decision aligns with your broader export strategy

Record a clear, short conclusion that you can revisit later.​

Step 7: Transfer key risks to ongoing tracking tools

Suggested table structure

You can recreate this tool in a spreadsheet or document using these columns:​

  • Risk category
  • Specific risk
  • What could happen
  • Existing information or evidence
  • Likelihood (L / M / H)
  • Impact (L / M / H)
  • Early warning signs
  • Possible mitigations or conditions
  • Decision notes
  • Follow‑up action 

Examples and tips

  • For a first export order to a new buyer, focus on counterparty, payment, logistics, and basic compliance risks. Keep the table short but focused.​
  • For diversification into a new market, emphasize country, regulatory, ESG/RBC, channel and internal capacity risks. 

Using Artificial Intelligence (AI) tools to support early risk scanning

Web‑search‑enabled AI tools can be useful for organizing information and to speed up early research. They should not be used as substitute for official requirements, professional advice or your own due diligence.

AI tools may help you:​

  • Assess very recent information that may not yet appear in printed guides or older reports.
  • Surface information from foreign‑language sources and summarize it in your preferred language.
  • Draft or organize criteria, question sets, comparison tables or summaries that you will then review and refine yourself.

However, AI-generated outputs have important limitations:

  • They depend on the quality, scope and interpretation of the underlying sources.
  • They may miss nuances, be incomplete or hallucinate details that are not supported by the sources it cites.
  • They must always be verified against authoritative sources such as official statistics, current regulations, reputable reports and advice from our trade commissioners or other qualified experts. Do this before using them for decisions.​

You remain responsible for checking that any AI‑generated content you use is accurate, current and appropriate for your business and target market.​

Examples of AI tools with search and sources

No specific tools are endorsed.

​You can use any general‑purpose AI assistant that searches the web and shows sources clearly, such as:

  • Perplexity: Answer engine that grounds responses in current web pages and shows inline citations with clickable sources
  • ChatGPT with Search / ChatGPT Search: OpenAI’s search mode that uses live web data and displays linked sources in the answer
  • Microsoft Copilot: GPT‑4‑class assistant with Bing grounding; typically shows numbered footnote links to underlying pages
  • Claude with browsing: an assistant that can call web search (for example, via Brave) and cite URLs and titles when browsing is used

Using more than one engine for the same question can highlight areas of agreement and disagreement that deserve closer manual checking.​

Sample AI prompts for this tool

The sample prompts below are optional. They are intended to help you structure thinking and questions, not to make decisions for you. Always verify outputs using official data, expert advice and your own analysis.

Be sure to edit the information in the brackets before you paste it.​

Scenario 1: Brainstorming risk questions for a specific deal

Prompt

“You are an export risk‑assessment assistant.

I am assessing a proposed export deal and want to identify the main risks before I commit.

Here is my situation:

  • product or service: [brief description]
  • my company’s role: [exporter, supplier, service provider]
  • target market: [country or region]
  • counterparty: [type of buyer or partner, without naming them if confidential]
  • proposed terms: [very short description of payment terms, delivery terms and deal size]

Tasks:

Propose a concise list of risk questions I should ask under each of these categories:

  • Counterparty
  • Commercial and contract
  • Payment and financial
  • Operational and logistics
  • Regulatory and compliance (including any obvious export control or sanctions concerns)
  • ESG and Responsible Business Conduct
  • Data and digital
  • Political and country
  • Internal capacity and execution

For each category, list no more than 3 to 5 questions in plain language that a small business can use when filling out a risk‑assessment table

Do not give legal or financial advice. Focus on questions and points to check.

Use web search with cited sources to flag any widely known issues related to the country or sector that I should investigate further. Treat your answers as indicative only and remind me to verify critical points with official regulations, my bank, insurers, trade commissioners and legal advisors.​”

END OF PROMPT

Scenario 2: Checking for obvious external red flags

Prompt

Prompt

“You are an export risk‑screening assistant.

I want to check for obvious external risk signals related to a potential export market and counterparties.

Here is my situation:

  • sector: [brief description]
  • target market: [country or region]
  • type of counterparties: [for example, private distributors, public buyers, online platforms]

Tasks:

 

Using web search with cited sources, summarize any notable current issues that could affect export risk in this country and sector, such as:

  • sanctions or export‑control measures
  • major regulatory changes affecting imports, data or ESG
  • significant political instability or conflict
  • widely reported corruption or human‑rights concerns

Present the information in 5 to 10 bullet points with clear source links.

Clearly label any areas where information is uncertain, conflicting or out of date, and recommend that I confirm details through official government sites, trade commissioners, my bank, insurers and legal advisors.

Do not tell me whether to proceed with the deal. Focus on information I should verify and questions I should ask when I complete my own risk assessment.​”

END OF PROMPT

What you do next

  • Use AI outputs only as a supplement to your own research and judgment.
  • Copy any useful questions or signals into your risk assessment worksheet.
  • Verify key facts and sensitive points, especially those that impact sales projections or risks, and those involving sanctions, export controls, data, ESG issues or human rights, through official and expert channels.
  • Update your decision notes and follow-up actions based on what you confirm.

Additional Information

Date published:

Hi! I'm Eva. Select the icon to start a chat with me.