ISPO Beijing 2026

• Outdoor recreation
• Snowsports
• Running
• Health and fitness
• Textiles and technology
• Camping lifestyle
• Urban sports

ISPO Beijing is one of Asia’s leading professional sports trade platforms, bringing together renowned local and international brands in the outdoor sports and lifestyle sectors. The 2025 event attracted a total of 25,823 professional visitors, sports enthusiasts, and key opinion leaders.

Following the success of the Canadian Pavilion at ISPO Beijing 2025, the Consumer Products Business Promotion Team at the Canadian Embassy in Beijing is pleased to officially launch recruitment for ISPO Beijing 2026, aiming to showcase more outstanding Canadian brands.

The Embassy is working closely with the trade show organizers to secure:

• a prime location for the Canadian Pavilion at the entrance of the exhibition hall
• the most competitive rates for space rental
• a series of business-to-business (B2B) events and brand promotions, such as runway shows and community-building activities, to maximize exposure and value for participating companies.

As in previous years, the Trade Commissioner Service (TCS) will subsidize participation as budgets allow. Exhibiting companies are expected to contribute CAD 400 to 500 per square metre, which covers booth design and construction. The standard exhibition space is 4 square metres per brand, but additional space can be requested based on interest and availability. We aim to recruit 10cto 12 brands for a 108 square metre booth, with spots allocated on a first-come, first-served basis.

While expressing your interest in exhibiting at the Canadian Pavilion at ISPO Beijing 2026, please indicate the amount of space your brand would require.

• Gain insights and market intelligence
• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Participate in pre-organized business-to-business meetings
• Increase visibility of your product or service
• Receive on-the-ground assistance from the Trade Commissioner Service
• Compare your product/service with international competitors
• Pitch your product/service to selected audiences

• Business-to-business (B2B) matchmaking: The TCS organizes curated B2B meetings, connecting Canadian companies with international partners, investors, and clients to explore new business opportunities.
• Pavilion/exhibit: Showcase your company at the Canada Pavillion where your organization can have a booth located in a high-traffic area.